Nikolay Krastev
SEO Consultant

I am a Bulgarian SEO & digital marketing consultant passionate about helping businesses grow online. As an SEO specialist, my goal is to always focus on successfully improving brands’ presence online. Aside from search engine optimization, I’m also a marketing consultant.

Nikolay Krastev Google Ads Certified Professional logo
Nikolay Krastev Google Analytics Certified Professional logo

About Me

Hello, I’m Nikolay Krastev. You can call me Niki.

In 2017, I began working in marketing and clicked with SEO right away.

Over the past few years, in addition to my full-time roles, I have worked with many small businesses and individuals interested in expanding their online presence. It’s the satisfaction of my clients and the end results that make me happy.

I am familiar with the importance of ranking high on Google and the other search engines, for which I can create custom marketing strategies.


Years of Experience

Why do you need an SEO Expert?

Every year, SEO specialists, agencies, and companies receive more requests for SEO services. Online presence is important to everyone, and many businesses rely exclusively on Internet marketing.

There are many people out there in the online world, and they all want to be the first. Being on page two of Google isn’t good enough anymore. Maybe you should rank on page ten instead. Or even not be in the results at all.

The increasing demand for services (in our case, SEO) creates a shortage and often low-quality solutions. There are a lot of people promising you the moon and the stars, but they can’t deliver. You need someone with a clear vision to provide achievable goals and accomplish them.

My Experience


Head of SEO at Growth Leads

As the Head of SEO, I ensure that our SEO strategies align with the overall goals and objectives of the business to attract the expected social value.


SEO Product Owner at Growth Leads

On-page SEO, technical SEO, content marketing, iGaming affiliate websites, conversion rate optimization.


SEO Specialist at CasinoWow

Off-page SEO, on-page SEO, technical SEO, content marketing, digital presence and more.


Freelance Digital Marketing

SEO, Digital PR, Google Ads, outreach services, marketing reports and more.

What I Do

I offer a variety of digital marketing services that can help you improve your website’s search engine rankings, get more traffic, increase sales and grow brand awareness.

Search Engine Optimization

The primary goal of SEO services is to increase organic search traffic to websites by increasing their visibility in search engines. A lot of SEO services are provided by freelancers or agencies that specialize in a wide range of aspects of SEO.

Content Marketing

The content marketing process involves planning a content marketing strategy, creating, distributing, promoting, and tracking that content to achieve specific business goals. Among the types of content you can find are articles, blog posts, videos, infographics, podcasts, eBooks, and more.

Search Engine Marketing

The term search engine marketing refers to a type of digital advertising that uses paid strategies such as pay-per-click, remarketing, and geofencing to improve your online presence, leads, and sales. It is possible for SEM to include non-paid strategies such as search engine optimization.

Affiliate Marketing

Affiliate marketing involves placing links on websites likely to be visited by your customers to promote products or services. Affiliate marketing programs pay affiliates commissions when sales are generated through their referrals.

SEO Strategy

An integrated digital and traditional (offline) marketing strategy often includes a digital marketing strategy. There are many digital techniques, including SEO, digital advertising, email marketing, webinars, social media, websites, and mobile apps.


I've known Nikolay for 8 years already and he is a big friend of mine. I know him well and I can recognize his qualities clearly. I can recommend him in a wide range of aspects because Nikolay is an amazing professional who strives for excellence. His SEO and Marketing knowledge are very deep and I was a witness to his rapid growth in the field for the last few years. He helped me a lot with my first steps in the SEO world and he continues to do so. ​

Dimitar Kondev
SEO Specialist

Nikolay is great to work with. Whenever there is a need for a reliable SEO expert, I know who to turn to or recommend. His power in finding the right solution to any problem is priceless. We've been working on a few projects together and I've seen first-hand how dedicated he always is and how firmly he understands the SEO world. He has technological skills, he’s great with time management and of course, his communication skills ease the process greatly.​

Stelyana Dragoeva
Content Writer

You may consider yourself lucky if you happen to work with someone like Nikolay. He is positive, open-minded and super proactive as he is pursuing your business goals in an organized and consistent way. He is persistently hungry for knowledge and new ways to optimize results and improve your project outcome. Nikolay is the type of person you should pray to have in your digital marketing team. ​

Simeon Prokopov
Founder of Sofyma Digital

It's been a pleasure having the chance to work with Nikolay closely on a variety of projects.

It has always amazed me how quick he is to find solutions to difficult situations and how he always knows what to do next. You might even say that he gets excited about challenges.

I believe Nikolay is a professionalist and anyone that gets the opportunity to work with him is a lucky guy!​

Kaloyana Tsingarova
Account Manager

Niki is self-motivated, loves to learn new things, a positive and bright person. It is truly fortunate that we started the Wow adventure together and after 2 years, he is still an important member of the #WowTeam. He is determined in his work and always tries to find the best solutions for optimizing and improving the performance of the site.

Miroslava Todorova
Project Manager

Your Questions Answered

What is an SEO expert?

SEO specialists analyze, review, and optimize websites for search engines. By optimizing page rank within search engines, the number of visitors to a site gets maximized.

Do you work for an SEO agency?

I'm not part of an SEO company, but a freelancer. My tasks are not divided or delegated. In my role as an SEO Specialist, I conduct technical, local, and SEO audits on websites, understand how businesses operate and plan and execute projects from beginning to end.

How can I get in touch with you?

Contact me or send me a message here to get in touch.

What is the cost of your services?

Depending on your needs and objectives, pricing varies with each client.
I've seen SEO services ranging from $99 per month to $5,000+ per month.
Depending on your specific business situation, there may be value in these price points, but as a business owner, you need to be sure of how much value is being provided, exactly what is being done in terms of SEO, and what impact the individual SEO strategy has on your website and in general. My follow-up will allow you to discuss the growth potential for your website after I provide you with the SEO review of the website.

Latest Blog Posts

Elit mattis platea rhoncus

Id nullam massa morbi tellus ullamcorper dui mauris sed placerat at lacus lorem fringilla