Who is Nikolay Krastev?

Professional Overview

I am Nikolay Krastev, a dedicated Bulgarian SEO consultant specializing in search strategy and organic growth frameworks. With over 8 years of experience, I’ve done plenty of affiliate and digital marketing tasks as well. While there are other talented individuals with my name in the fields of architecture and fine arts, my professional focus is exclusively on the search engine optimization landscape. As a specialist, I help brands navigate the shift from traditional keyword targeting to AI-driven search visibility and semantic entity mapping.

My core methodology centers on entity alignment and topical authority, two principles that determine how search engines understand, trust, and rank a website. Every strategy I build follows this framework.

I am the founder of SEO Fellas, a boutique SEO consulting firm that specializes in providing cutting-edge SEO solutions to companies. I have a deep passion for digital marketing and SEO and am dedicated to helping businesses, marketing agencies, and startups grow through my in-depth knowledge and expertise. My main industry is iGaming.

• Superpower: Always finding new SEO tools.
• What makes me smile: The beach, the waves, the ocean.
• Reading case studies during the day and fighting for web improvements, user value, and organic visibility at night.
• Fun fact: More tasks completed than Marvel’s movies!
• Conferences, events, and networking have been a natural part of my life for several years now. I can meet you in various places in different cities.
• I was nominated for SEO Idol of the Year at the iGaming IDOL awards by Next.io.

SEO Framework & Methodology

My approach to search involves more than just rankings; it’s about building a robust digital entity. My SEO portfolio includes:

• Technical SEO Audits: Deep dives into crawlability, site architecture, and Core Web Vitals.
• Semantic Content Strategy: Leveraging different tools to identify citation gaps and expand topical authority.
• SaaS & B2B Growth: Developing scalable SEO systems for subscription-based models and high-competition niches.
• High-Demand Industries: I specialize in high-stakes verticals where search competition is at its peak. My strategies are tailored for:
  • • iGaming & Fintech: Navigating strict regulatory environments and intense backlink competition with sustainable, E-E-A-T focused growth.
    • Health & YMYL (Your Money Your Life): Implementing rigorous content integrity standards to satisfy Google’s Quality Rater Guidelines and core algorithm updates.

Professional Network & Impact

Based in the digital space, my professional network spans global SEO communities. Unlike an art gallery or exhibition, my “exhibitions” are found in search result pages (SERPs), industry webinars, and data-driven SEO case studies. I am focused on the ROI of search, ensuring that every project leads to measurable increases in organic revenue and brand authority.

Connect With the SEO Specialist

If you are looking for Nikolay Krastev the SEO specialist for a consultation, audit, or speaking engagement, you can reach me through my official contact page or connect with me directly on LinkedIn to view my professional trajectory and client testimonials.

Who I Work With

My clients are typically iGaming companies and affiliates with annual revenue of millions. These are businesses where organic search is a primary growth channel and the competitive landscape demands specialist knowledge.

I work best with companies that have an internal marketing team ready to execute, and need senior strategic direction from someone who understands their specific vertical. If you are looking for a generalist agency or a content writing service, I am not the right fit.

Who I Don’t Work With

I don’t take on projects where the primary expectation is guaranteed rankings, where the budget is below the starting point of my audit engagement, or where the company needs someone to write content rather than direct strategy. I also decline projects in verticals I lack expertise in, because vertical knowledge is what makes the strategy effective.

What I offer

1. SEO Growth Audit & Roadmap – A one-time diagnostic that identifies exactly what’s holding your organic growth back, delivered with a 90-day prioritized action plan.
2. SEO Growth Engine – Monthly strategic partnership across three tiers, from strategic direction to full Fractional Head of SEO.
3. SEO Coaching & Training – Build your team’s capability through workshops and hands-on mentorship.

For full details, visit the services page.