Structured SEO strategy for high-competition markets. Fixed deliverables, a clear scope, and a specialist who has spent 8+ years in iGaming and YMYL verticals.
The Problem You Already Recognize
Most SEO agencies treat an iGaming site the same way they treat a local bakery. The playbooks are generic, the account manager is junior, and the deliverables are vague enough to never be held accountable.
Meanwhile:
- Organic traffic has plateaued or dropped after an algorithm update, and nobody on the team can explain why.
- Content gets published without a topical authority strategy, hoping something ranks rather than building systematic coverage.
- Paid acquisition costs keep climbing, especially in markets where ad restrictions tighten every quarter, yet organic growth is not picking up the slack.
- Hourly SEO billing creates misaligned incentives – You pay for time, not outcomes, and the meter keeps running without clear deliverables or an end in sight.
The root cause is rarely technical. The root cause is a strategy gap: no entity alignment, no semantic coverage plan, no prioritized roadmap connecting SEO activity to revenue.
How I Work
Step 1: Diagnose
A comprehensive SEO audit evaluates your technical infrastructure, semantic coverage, and entity alignment. You receive a clear picture of exactly what holds back organic growth, not a 100-page report that collects dust.
Step 2: Strategize
A prioritized 90-day roadmap ranks every finding by impact and effort. Each recommendation includes revenue impact estimates, resource requirements, and implementation sequence. The SEO strategy connects directly to your business goals.
Step 3: Execute
Monthly strategic guidance, content briefs, technical monitoring, and team coaching keep momentum consistent. I provide the strategy and oversight. Your team handles execution, with my review at every stage.
SEO Growth Audit & Roadmap (One-Time)
Pricing on request
A diagnostic engagement designed to uncover exactly what holds back your organic growth and give you a prioritized, actionable roadmap to fix it.
7 Deliverables Included
- Entity Alignment Report: How Google understands your brand entity, Knowledge Panel gaps, and opportunities to strengthen entity signals.
- Technical SEO Audit: Crawlability, indexation, Core Web Vitals, site architecture, internal linking structure, canonical and hreflang review for multi-market sites.
- Semantic Gap Analysis: Your topical coverage measured against the top 3 competitors, with missing content clusters and keyword cannibalization issues identified.
- Content Authority Assessment: E-E-A-T signal audit, content quality scoring, thin and duplicate content flagging.
- 90-Day Prioritized Roadmap: Every finding ranked by impact versus effort, organized into a phased action plan with revenue impact estimates.
- Strategy Presentation Call: 60-minute walkthrough of findings with your team (recorded).
- Executive Summary: A 2-page document for stakeholders who will not read the full audit.
Pricing
Pricing depends on site size and market complexity. Every engagement is scoped and quoted individually. Get in touch for a quote.
What Is NOT Included
- Implementation of recommendations
- Content writing or editing
- Link building
- Web development changes
- Paid advertising analysis
SEO Growth Engine (Monthly Retainer)
Ongoing SEO consulting that embeds a senior strategist in your growth process. Three tiers, each designed for a different stage of organic maturity.
Retainers are scoped individually based on your market, competition, and growth targets. Get in touch for a quote.
Tier Comparison
| Feature | Strategic Direction | Strategy + Execution Oversight | Fractional Head of SEO |
|---|---|---|---|
| Minimum commitment | 3 months | 3 months | 6 months |
| Strategy calls | 2 per month | Weekly | Unlimited |
| Technical health check | Monthly | Monthly | Monthly |
| Content briefs | 6 per month | 10 per month | Full content calendar |
| Link building strategy | – | 25 qualified targets per month | Full execution oversight |
| Content review | – | Up to 10 pieces per month | Unlimited |
| Team coaching | – | 2 sessions per month | Ongoing |
| Slack access | – | Same-day response | Same-day, including weekends |
| Competitor monitoring | – | Monthly briefing | Continuous |
| Executive reporting | – | Quarterly | Monthly + quarterly business review |
| Revenue attribution | In monthly reports | In reports + quarterly presentation | Full forecasting |
Tier 1: Strategic Direction
Best for: Companies that have an internal team to execute but need senior strategic direction from someone who understands their vertical.
Included:
- Senior SEO strategist embedded in your growth process
- 2 strategy calls per month (45 minutes each)
- Monthly keyword and ranking intelligence report with revenue attribution
- Monthly technical health check (automated crawl plus manual review of critical issues)
- 6 content briefs per month (keyword-targeted, semantically structured, intent-mapped)
- Quarterly topical authority progress review
- Email support with 24-hour response time on business days
Not included: Content writing, link building execution, Slack access, on-page implementation, web development, paid ads management.
Tier 2: Strategy + Execution Oversight
Best for: Companies scaling organic growth who need a senior SEO guiding their team, reviewing execution quality, and driving the link building strategy.
Everything in Tier 1, plus:
- Weekly strategy calls (45 minutes)
- 10 content briefs per month
- Link building strategy and target list (25 qualified prospects per month)
- Content review and quality feedback (up to 10 pieces per month)
- Team coaching sessions (twice per month to elevate content writers and developers)
- Shared Slack channel with same-day response on business days
- Monthly competitor intelligence briefing
- Quarterly reporting with revenue attribution for leadership
Not included: Content writing, link outreach execution (strategy and targets provided), development implementation.
Tier 3: Fractional Head of SEO
Best for: Companies that need senior SEO leadership without the six-figure annual cost of a full-time hire. A seasoned Head of SEO, embedded in your organization at a fraction of the cost.
Everything in Tier 2, plus:
- Unlimited strategy calls and async access
- Full content calendar management and editorial direction
- Link building execution oversight (managing your outreach team or outsourced partners)
- Monthly executive report plus quarterly business review with C-suite
- Algorithm update rapid response (proactive monitoring and action plan within 48 hours)
- Priority Slack access (same-day response including weekends for critical issues)
- Attendance at internal team meetings as your SEO representative
- Annual SEO roadmap with quarterly milestones and revenue forecasts
- Hiring support (help recruit, vet, and onboard internal SEO talent)
Not included: Content writing (briefs, direction, and reviews provided, not drafts), web development (specifications and requirements provided, not coding).
Add-Ons (Available with Any Retainer Tier)
| Add-On | Pricing | Description |
|---|---|---|
| Additional content briefs | Priced per engagement | Beyond what your tier includes |
| One-off technical deep-dive | Priced per engagement | Focused audit on a specific issue (migration, Core Web Vitals, hreflang) |
| Algorithm update response | Priced per engagement | Rapid analysis and action plan within 48 hours of a confirmed update |
| New market entry audit | Available on request | SEO feasibility study for entering a new geographic or language market |
| Team training workshop | Available on request | Half-day SEO training customized to your team’s skill level |
Who This Is For
These services are built for two audiences:
iGaming operators and affiliates, operating across one or more markets, where organic traffic is a significant revenue channel and generic SEO approaches fail to account for compliance, E-E-A-T requirements, and multi-market complexity. Learn more about iGaming SEO.
B2B SaaS companies with €450K to €9M in ARR, where organic search drives a meaningful share of pipeline and the marketing team needs senior SEO direction to prioritize content investment and technical improvements.
Both share a common profile: the stakes are high, the competition is fierce, and the margin for strategic error is thin.
Who This Is NOT For
Transparency saves everyone’s time. This engagement is not the right fit if:
- Your budget does not support a senior, fixed-scope engagement – The SEO Growth Audit is the entry-level engagement. Anything below that cannot deliver the depth these verticals require.
- You want someone to “just write blog posts” – Content production without strategy is the problem, not the solution.
- You need a full-service agency – I provide strategy, direction, and oversight. I do not run your paid ads, design your website, or manage your social media.
- You expect guaranteed rankings – Anyone promising page-one positions for specific keywords is either lying or using tactics that will eventually backfire. I commit to a structured process and measurable progress.
- You are in a vertical I do not specialize in – My expertise runs deepest in iGaming, SaaS, and YMYL markets. If your business falls outside these verticals, I will tell you upfront and refer you to someone better suited.
Credentials
- Published contributor to iGaming SEO: The Truth About Advanced SEO for Online Gambling (Amazon)
- iGaming IDOL nominee, SEO Idol of the Year
- 50+ projects completed across iGaming, SaaS, law, ecommerce, and YMYL verticals
- 8+ years in affiliate marketing, digital marketing, and SEO
- Featured in Lifewire, Salesmate, GoodFirms, and many more.
Frequently Asked Questions
How is this different from hiring an SEO agency?
Agencies spread junior account managers across dozens of clients, following generic playbooks. You get a senior specialist who has spent 8+ years in iGaming and YMYL verticals. The strategy accounts for compliance constraints, E-E-A-T requirements, and competitive dynamics that generalist agencies miss.
Do you write the content?
I create detailed content briefs with keyword targets, heading structures, semantic entities, and competitive analysis. Your team (or a writer I recommend) handles the actual writing. This approach keeps costs lower and lets your brand voice stay authentic.
What if we do not have a team to execute?
Tier 2 and Tier 3 plans include oversight of your execution resources. If you need writers or developers, I can recommend vetted freelancers from my network. Strategy without execution is just a document, so I make sure the work gets done.
How long before we see results?
Quick wins from the audit (technical fixes, cannibalization resolution) typically show impact within 4 to 8 weeks. Topical authority and content-driven growth takes 3 to 6 months. Realistic expectations get set during the kickoff call, with milestones tracked monthly.
What is the minimum commitment?
The SEO Growth Audit has no ongoing commitment. For retainer tiers, Tier 1 and Tier 2 require a 3-month minimum. Tier 3 requires a 6-month minimum. After the minimum period, you can cancel with 30 days’ written notice.
What tools do you use?
Ahrefs, Screaming Frog, Google Search Console, Google Analytics, SurferSEO, and manual SERP analysis. You do not need to purchase any additional tools.
Do you cover AI search (AEO, GEO, AIO)?
Yes. Visibility inside AI answers is part of every engagement. In practice that means structuring content so AI systems can extract and cite it, tracking whether your brand actually appears in AI generated responses, and treating those surfaces as a discovery channel alongside classic rankings. It gets called AEO, GEO, or AIO depending on who is naming it, but it is built on the same entity, structured data, and semantic foundations that earn traditional rankings. More on AI search optimization.
Ready to Build a Real SEO Strategy?
Start with the SEO Growth Audit. In 10 business days, you will know exactly what holds back your organic traffic and have a prioritized plan to fix it.
